Media Meditation #3

MEDIA MEDITATION: ESPN insider/ ESPN magazine.






I recently bought a subscription to the ESPN magazine and the ESPN insider. Recently ESPN's Magazine and Insider feature came together digitally, as a result of this merge, you can find magazine content online through ESPN Insider. Additionally Insider gives you various benefits online any sports follower would adore to have. This is an example of media convergence and how web 2.0 is encouraging this merging of resources.


ESPN's insider gives you "the most comprehensive sports coverage" available online, giving you the inside scoop on players and teams before it hits the news. This includes draft predictions, scouts rumors of trades, and access to in-depth analysis's from some of the best sport writers in the game. The online magazine, and available ESPN radio help keep you up to date on all the sports news you can find. Follow this link for a complete outline of the Insiders benefits.

one of my favorite aspects to the insider is how easy it is to keep track of every team no matter how far away they are. This is convenient for keeping track of your home teams while away. I found a humorous commercial conveying this message, it is found below.


Other factors of this insider I find very beneficial is the extended access and assistance you are given. Not only can you stream full episodes of shows found on ESPN but you get opportunities to join in special events and beta testing on ESPN's newest offerings. In addition if you are interested in fantasy football you can access help from experts. There advice is available to personally help you with all aspects to Fantasy football, from assessing your needs to scoping potential trades and drafts it is sure to get your team going. Overall the Insider is a very practical feature that clearly shows strong development towards media convergence.

Applying the Eight Shifts

This can be classified under a Epistemological Shift for it displays convergence and print to online; how living in the 21st century has impacted most magazines to become available online. Also a Technological Shift for how being in such a web orientated age as lead to the development of many online available resources or in this case the ESPN insider.

This stimulates the neocortex brain for the articles and stories require comprehension and reasoning skills. In addition the Limbic brain is stimulated through the video and audio clips featured on the website.

Applying the Seven Basic Principles:

Individual meaning- The Insider provides many different insights and stories relating to professional, semi-professional, college and some high school sports. The reader can interpret these in many ways depending on their preferred sports and teams will have more significance then others.

Persuasive techniques and Analytical tools:
Symbols- The ESPN logo is found in many different places along with the varying sports team and leagues logos.

Hyperbole and Simple Solutions-While looking at the section of the insider website that describes its benefits its summaries of the benefits can be classified as using Hyperbole and simple solutions. "all the tools you need to stay one step ahead of the game" they claim that the insider package contains all the essential resources for anyone to stay up to date on all the current sports news. While outlining the various aspects they make similar claims that apply to hyperbole and simple solutions. To describe the content: "Most comprehsnize sports coverage", to describe the insider tools: "be the smartest fan you can be", to describe the benefits of the access the insider grants : "only insiders get it" and to describe the ESPN magazine : "Delieverd every two weeks to your door or your inbox".

Repetition- The numerous ESPN logos and the many times ESPN and ESPN insider are mentioned display their use of the persuasion technique of repetition.

ESPN magazine and the ESPN insider use many different persuasive techniques and analytical tools to promote and stimulate their audience.

Overall if you are in any sense a sports fan and you wish to learn more and stay up to date on current sports news then the ESPN insider is essential to you and you should definitely CHECK IT OUT!!